Delta AV brand and website refresh.
The challengeRefine brand messaging to mirror the technical depth of the work.
Specialists in audiovisual conferencing, control systems, and sound integration, Delta AV is recognized for leading the AV industry in the Pacific Northwest with its innovative solutions.
The brand and digital presence, though, hadn't kept pace. Delta AV needed to refine its brand messaging to mirror the technical sophistication of their services — and to give their own team a shared vocabulary for what the company actually does.
The approachDesign, Build, Support — a tagline that does real work.
We embarked on a journey to redefine Delta AV's brand identity. Recognizing the diverse understanding of their services among employees, we introduced "Design, Build, Support" as a new tagline to encapsulate Delta AV's core competencies. This tagline guided the redesign of their website, ensuring each page distinctly echoed this messaging.
Our team's strategy included a content revamp focused on case studies and videos — capturing and showcasing the innovative essence of Delta AV's work, highlighting their problem-solving prowess in the AV industry.
The workA revitalized site, rich with proof.
The transformation culminated in a revitalized website, encapsulating the essence of Delta AV. The new site not only visually engages but also clearly communicates their services, guided by the "Design, Build, Support" philosophy.
Rich in content, the site features compelling case studies and informative videos — the kind of evidence that lets a prospective client understand both what Delta AV builds and how they think about a problem before the first call.
The outcomeBrand perception that finally fits the work.
The rebranding and website overhaul significantly elevated Delta AV's brand perception. The clarified messaging and enhanced digital presence led to a deeper market understanding of their unique services.
The content strategy, particularly through case studies and videos, effectively showcased Delta AV's innovative solutions, strengthening their position in the competitive AV industry.
“Serenity Studios transformed our website from a disjointed mess into an elegant unified expression of our vision. I couldn't be more pleased.”~ Jeremy Philips· Executive VP of Operations · Delta AV
