Providence Heart Institute Basecamp video wall.
The challengeA 4K video wall in a cardiac waiting room — and a brief for a game console.
Providence Heart Institute required innovative content for their 4K video wall to engage patients and aid in their recovery journey. The setting was Basecamp, the Institute's patient-facing space — a lobby where people wait for cardiac appointments under conditions that are rarely calm.
The initial proposal called for a game-console-based exercise program. We pushed back. A lobby is not a retail floor; cardiac patients are not gamers in waiting. The wall needed a different register entirely.
The approachCreating a healing digital environment.
Addressing the need for impactful patient engagement, we diverged from the initial proposal and instead focused on developing a video content strategy that resonated with themes of hope, connection, and inspiration.
This included crafting patient stories that celebrated recovery and resilience, serene zen videos showcasing the Pacific Northwest's natural beauty, and practical heart-healthy recipe videos. Our approach prioritized empathy and understanding of patients' needs — content that was not only visually appealing but emotionally supportive and informative.
The workA visual symphony of wellness.
The final solution was a series of videos that transformed the institute's 4K video wall into a source of inspiration and empowerment. The patient stories provided a sense of community and hope, the zen experiences offered peaceful visual escapes promoting well-being, and the recipe videos encouraged positive lifestyle changes.
Each element of this video campaign was carefully designed to engage patients, providing a rejuvenating and supportive experience as they awaited their appointments at Basecamp.
The outcomeComfort and inspiration — in a room that needed both.
The new video content significantly enhances the patient experience at Providence Heart Institute. The diverse stories and serene visuals on the 4K video wall offer patients a source of comfort and inspiration, contributing positively to their recovery process.
This innovative approach to patient engagement through tailored digital content not only supports their physical healing but also nurtures their emotional well-being, reaffirming the institute's commitment to comprehensive and compassionate patient care.
