World of Speed digital canvas.
The challengeA 144-foot, 8-projector canvas — and a brief for a slideshow.
Nestled in Wilsonville, OR, the World of Speed Museum was a unique motorsports haven, showcasing historic race cars, boats, and motorcycles that narrated the captivating story of motorsports culture.
Boasting an enormous 144-foot-long digital canvas comprised of 8 HD projectors, the museum sought to transform this space into an engaging platform. Transforming the massive digital canvas into an immersive experience required a departure from the initial vision of a simple slideshow. Our aim was to captivate visitors with diverse content, celebrating the legacy of motorsports and enhancing their overall experience.
The approachTelling the motorsports story at canvas scale.
Understanding the museum's mission and the unique technical aspects of the digital canvas, our approach combined creativity with technical savvy. We conceived a series of mixed video segments, including a tribute to the "100 Winners of Indy 500," a "Celebration of Speed" clip show, and other engaging features like a racing trivia module.
To address the ultra-wide aspect ratio, our team crafted content and layouts that complemented the display's dimensions. For the "100 Winners" video, we innovated a spreadsheet-driven production process, allowing efficient management and integration of varied content — ensuring a seamless and visually striking presentation.
The workRevving up engagement across a varied program.
Serenity delivered a multifaceted video campaign for World of Speed's digital display. The content included a captivating "100 Winners of Indy 500" tribute, a dynamic "Celebration of Speed" clip show with legacy racing footage, an advertisement for driving simulators, and an interactive racing trivia module.
The solution addressed the display's unique challenges, offering visually appealing content that aligned with the museum's mission — and gave docents a system they could lean on as visitor flow through the space changed across the day.
The outcomeThe canvas became the focal point.
The digital canvas became a focal point of visitor engagement, bringing the thrill and history of motorsports to life. The creative use of the ultra-wide display enhanced the museum experience, attracting and educating visitors in new and exciting ways.
The success of the "100 Winners of Indy 500" and other segments showed the effectiveness of our content strategy across the years the exhibit ran. The World of Speed Museum closed permanently in 2020 — but for the life of the space, the canvas remained one of its most distinctive experiences.
“We wanted it to be an experience that people wouldn't forget. They helped dissect all of that and came back to us with an incredible plan.”~ David Schaeffer· Executive Director · World of Speed Motorsports Museum
