SKH Family Law website and rebrand.
The challengeRebuilding a digital foundation for growth.
SKH was navigating a major brand evolution — from a recognized legacy firm to a forward-thinking modern practice — and needed a digital experience that reflected that transformation while simplifying complex legal information and improving discoverability.
The previous site, built around long article-style pages, made information hard to scan. Anxious visitors arriving in life's most difficult moments needed clarity, calm, and a clear path forward. The rebrand and the website had to land together.
The approachStrategic UX and law-firm SEO, side by side.
We partnered with SKH's leadership to understand where the firm was coming from as Stahancyk, Kent & Hook and where it needed to go as SKH Family Law & Estate Planning. That insight guided every choice in language, tone, and visual direction.
We maintained the firm's strong search performance through a full SEO audit, 301-redirect plan, and structured schema, aligning all content and metadata around how real clients look for family-law help. None of the existing equity was sacrificed in the rename.
The workDesigned for connection in critical moments.
We rebuilt the structure for clarity and conversion, introducing consistent patterns of overview, benefits, social proof, and clear next steps. Every detail helps anxious visitors feel oriented and supported, leading them naturally toward contacting the firm.
Behind the scenes, Serenity created a dynamic CMS that connects attorneys, paralegals, offices, blog posts, FAQs, job postings, and testimonials. Smart relationships automatically place testimonials on relevant pages by service, office, or attorney — keeping the experience cohesive and reducing maintenance time as the firm grows.
The outcomeA presence that comforts and converts.
The redesigned SKH website unites modern UX design, clear hierarchy, and compassionate tone into a calm, trustworthy experience. Using Akatab and Minion Pro typefaces, a blue palette with orange accents, and authentic photography of real families, the site feels warm yet professional. Combined with faster load times, mobile optimization, ADA compliance, and structured data, SKH now stands out online as both approachable and authoritative.
The new site launched on time and on budget, marking a smooth public transition to SKH's new name and brand. Within months, SKH achieved higher rankings for key family law and estate planning terms, while engagement metrics showed deeper exploration and stronger conversion intent. Internally, the team can publish updates in minutes instead of hours.
“Yes, by far, no hesitation to recommend Serenity. We had a 10 out of 10 experience.”~ Anna C. Friedhoff· Attorney / Shareholder · SKH Family Law & Estate Planning
